Category: Billboards
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6430 SEEN/
Evidence mounts of distraction risks from digital billboards along roadways
By Paul Feldman
FairWarning
Digital billboards clearly catch the eye of passing motorists. But what is also increasingly clear is that such distractions can heighten safety risks in heavy traffic and other complex driving conditions, a long-time roadway researcher says. -
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7297 SEEN/
Federal highway agency takes a hit over safety report on electronic billboards
By Myron Levin
FairWarning
Why did the billboard cross the road? It sounds like the opening line of a corny joke, but it’s actually a question raised by a baffling glitch in a Federal Highway Administration study on the safety of electronic billboards. -
Billboard industry touts discredited research to support safety claims for electronic signs
By Myron Levin
Fair Warning
A Swedish study has found that drivers take long gazes at electronic billboards, possibly raising the risk of highway crashes. The new research has put the U.S. billboard industry into a defensive mode.
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