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By Lois Beckett, ProPublica republicanelephant (1)

The Republicans have admitted it: They need to get serious about collecting and analyzing voter data.

Well, you can’t get much more serious than talking to Teradata, the “data warehousing” company that helps Wal-Mart, Apple and eBay store massive amounts of information about the behavior of their customers.

Teradata is just one of the major data outfits with which leading Republican strategists are talking in their declared effort to match Barack Obama’s big data campaign tactics, according to one person with knowledge of the strategy discussions.