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By Stuart Silverstein, FairWarning drinkresponsibly

The “drink responsibly” or “enjoy in moderation” messages tucked into liquor and beer ads don’t impress Jennifer Romo.

“Nobody actually takes that seriously,” said Romo, a 21-year-old political science major at UCLA. She added: “‘Drink responsibly,’ what does that even mean?”

A recent study, alcohol industry critics and even a risqué parody on the animated sitcom South Park echo Romo’s skepticism.