Billboard industry touts discredited research to support safety claims for electronic signs
READ 2 Comments
By Myron Levin, FairWarning
A Swedish study has found that drivers take long gazes at electronic billboards, possibly raising the risk of highway crashes.
The new research has put the U.S. billboard industry into a defensive mode. In an effort to dismiss the findings, the industry’s top trade group quickly cited an unpublished U.S. government study to argue that the electronic displays pose no traffic safety hazard.